Olivier
Primeau

Olivier Primeau has established himself as a key figure in the Quebec entrepreneurial landscape, not least thanks to his famous Beach Club, which, after more than nine years of effervescent activity, is celebrating its final season. This iconic venue has seen the likes of Paris Hilton, Sean Paul and Kylie Jenner pass through its doors, helping to energize the local DJ scene. The announcement of the closing of this era coincides with the sale of its music festivals, Fuego Fuego and Métro Métro, to Evenko in January, marking a significant strategic shift in its career. These festivals, founded in 2016, were envisioned from the outset as projects to be divested in due course, demonstrating Primeau's long-term vision in the entrepreneurial sector.

Innovation and Commitment: Towards a New Chapter

Less than ten days after passing the torch to his festivals, Primeau surprised everyone by acquiring a mega-beverage manufacturing plant in Terrebonne for $20 million. This move is a continuation of his commitment to retailing, a field he has been passionate about since a very young age. His "Beach Day Every Day" brand of alcoholic beverages, which accounts for 90% of his company's revenues, is proof of its dazzling success, with promising expansion in the United States.